Is the 1,9,90 Rule Outdated?
http://www.futurelab.net/blogs/marketing-strategy-innovation/2012/05/1990_rule_outdated.html

Do A/B Tests Focus Us On The Wrong Problems?
http://www.uie.com/brainsparks/2012/05/14/do-ab-tests-focus-us-on-the-wrong-problems/

Behavioral Targeting Pros and Cons
http://behavioraltargeting.biz/behavioral-targeting-pros-and-cons/

Designing Search: As-You-Type Suggestions
http://uxmag.com/articles/designing-search-as-you-type-suggestions

Scalable Navigation Patterns in Responsive Web Design
http://www.palantir.net/blog/scalable-navigation-patterns-responsive-web-design

Video of the week (purely on the sheer numbers below)

Gotye – Somebody That I Use to Know

214,568,663 views
  13,951,108 shares all time
  13,940,367 Facebook shares
        290,511 comments
           10,741 blog posts

When We Build / Wilson Miner

Just 3 this week:

Social Personalization and the Doppelganger Effect

http://www.neurosciencemarketing.com/blog/articles/social-personalization-and-the-doppelganger-effect.htm

Step away from the feckin’ computer!

http://wandster.tumblr.com/post/16865809809/step-away-from-the-feckin-computer

Application Maps

http://www.lukew.com/ff/entry.asp?1043

Persuasion Profiling: Attending to Individual Differences
http://johnnyholland.org/2012/01/persuasion-profiling-attending-to-individual-differences-in-responses-to-persuasion-principles/

Neurosciences: the natural complement of traditional quantitative and qualitative tests
http://www.simplifyinginterfaces.com/2012/01/neurosciences-the-natural-complement-of-traditional-quantitative-and-qualitative-tests/

Imperialist Tendencies (a nice essay from Jan Chipchase)
http://janchipchase.com/content/essays/imperialist-tendencies/

The Models We Use
http://www.uie.com/brainsparks/2012/01/09/the-models-we-use/

Using Content Modules to Improve Efficiency and User Experience
http://e3contentstrategy.blogspot.com/2012/01/using-content-modules-to-improve.html